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The Core Responsibility of this position is Business Development and Client Servicing for PR and media Relations of the clients
Manager – PR & BD
Core Accountabilities:
Maximize optimal brand coverage through planned media targeting and story opportunities using brand resources, press materials, activities etc to obtain qualitative coverage and exposure throughout the India region.
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Generating new business by preparing PR strategies & implementing them with targets
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Look for opportunities to developing the brand visibility through different vehicles and outreach e.g. events, press and relationship.
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Review magazines, newspapers and websites and collate relevant PR clippings, printouts and competitor information.
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Manage news releases, press conferences, speaking engagements and community service programs.
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Manage quality control and compliance of any affiliate generated media materials
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Planning, coordination, organization and execution of events, media activities, media trips
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Maintain and optimize relations with existing key media and establish new relations with emerging important media across the India region.
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Update with media opportunities (press/TV/radio/ on line etc).
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Updating press database (on-going)
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Initiate and implement special press stories/features and exclusives with select media.
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Press Kit distribution (on-going):
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Preparation of media lists and plan as per marketing calendar, activity calendar and counter dates.
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Preparation and compilation of press kits (products, photos, translations, copies etc).
Qualifications:
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Degree or equivalent in PR, Communications, Media, Business Management
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7-9 years of progressive experience in similar position preferably in a lifestyle/entertainment/fashion/fmcg area
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Knowledge of PR practices and principles
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Must possess excellent computer skills, including Microsoft Outlook, Word, Excel and Power Point
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