Our Client is a leading 360 degree Advertising agency based in Chennai
Responsible for implementing SEO and social media strategies for clients. The SEO/SMO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
Key Functional Areas of Responsibility:
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Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
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Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
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Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
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Administer search engine programs (XML sitemaps, shopping feeds, and webmaster tools) for purposes of diagnostic reporting on client projects across Google / Bing / Yahoo
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Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
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Implement link building campaigns in coordination with client SEO goals
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Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
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Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
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Research and administer social media tools in support of clients’ social media strategy
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Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
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Monitor and evaluate search results and search performance across the major search channels
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Communication to team and management on project development, timelines, and results
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Work closely with the other team members to meet client goals
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Understand and prepare weekly / monthly performance reports of campaigns
Professional Competencies:
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Passion for SEO and Social Media Marketing
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Outstanding ability to think creatively, and identify and resolve problems
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Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
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Ability to clearly and effectively articulate thoughts and points
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High levels of integrity, autonomy, and self-motivation
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Excellent analytical, organizational
Professional Skills & Qualifications:
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Upto 5 years in Search Engine Marketing (SEM) / Search Engine Optimization (SEO) and Social Media Marketing
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Proficiency in MS Excel, Power Point, and Word
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Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
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Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
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Experience working with Social Media Analysis tools for Facebook / Google + / Linkedin / Twitter
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Certification : Adwords / Digital Marketing
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Graduate / PG
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Good spoken / written and presentation skills in English
If interested, please share your updated profile along with CTC details
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