Designation: Group Head / Associate Business Director - Media Planning
Location:Mumbai
Exp: 8 Years in Media Planning , Annual Media Strategy.
Key Result Area :
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Single point of contact with the client to service all the media needs of the client.
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Will be responsible for maximizing the impact of advertising campaigns by devising the most appropriate media strategy, execution strategy thereby maximizing returns on advertising cost effectively, giving inputs for effective promotional activities and having total cost control on media spends for the client.
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Will play a hands on role in drafting/ devising Annual strategy , making annual presentation, campaign evaluation over and above regular planning responsibilities
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Full operational accountability for and complete control of all client related media activities same internally and with the client.
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Responsible for thinking creatively a innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible
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Assess the impact and suitability of different types of media for targeting a specific market that the clients want to reach
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Analyse data/information about different media channels with regards to consumer behaviour, circulation, audience trends and the impact of different methods
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Devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
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Work closely with the clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for specific campaigns.
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Apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand
Candidate Profile :
8 - 12 plus years of professional experience
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Bachelors or Masters degree in a relevant field of study
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Strong leadership capabilities in managing a team
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Strong analytical background and knowledge of statistical analysis methods
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Excellent presentation skills
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Positive, self-starter attitude and desire to exceed expectations at every opportunity
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Strong attention to detail, highly organized and focused on work quality
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Flexibility, adaptability and the ability to learn quickly in various technical and creative environments, while delivering quality work in tight deadlines
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Superior knowledge of media theory and media terminology, including traditional and social media reference.
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Strong communication skills, both verbal and written.
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Awareness and knowledge of different media and social media tools and methods to set goals and achieve them.
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Strong commercial awareness with effective organizational abilities
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