Urgent Opening for Marketing Director - Inbound Marketing - Bangalore
Posted On : 21| Location | Bangalore |
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| Role / Position | Marketing Director |
| Experience (required) | 8 plus years |
| Description | |
A brief about our client
Our client is a self-serve Data Integration service built for business users like Sales and Marketing executives. We help companies to automate their data flow across various cloud business applications like Shopify, QuickBooks, Zoho, Salesforce, NetSuite etc. Our customers are small and medium businesses in US, CA, UK, AU regions. To validate market problems and to gain traction, we started with “e-commerce” customer segment. Today, our e-commerce accounting integration product is used by 100’s of customers. We are also actively building other integration solutions in the marketing and sales domains as well. Product and Offering Our Client is rated amongst the top apps in app Stores here and here. Our customers can integrate their applications in just 3 simple steps:
Our customer can try our product using a 15-day free trial and then convert into a monthly or annual subscription. What are the problems we are trying to solve in Marketing? The stage wise customer life-cycle at Client is listed as under: Stage 1: A prospective customer signs up for a 15 day free trial – Marketing team is responsible for this Stage 2: A free trial user converts into a paying customer – Product and Customer Success teams are responsible for this Stage 3: A paid customer pays us monthly or annual subscription and is retained with us for several months –again Product and CS teams are responsible for this From what we infer, we are doing an awesome job in the 2nd and 3rd stages mentioned above. Our metrics are comparable to industry benchmarks (if we are not beating them). But, our free trial signups (1st stage) are not growing at a required rate. We don’t have a predictable and repeatable growth of our signups. Since our revenue is a function of free trials, we need some help here. Who are we looking to hire? To grow our free trial signups, we need an Inbound Marketing Leader who can find scalable, repeatable, and sustainable ways of growing our business. We need a Marketing Leader/Coach who is a natural leader first, has high intellectual capacity and entrepreneurial spirit. If you are the one, we expect you to roll up your sleeves and get your hands dirty. You will do the proverbial “wearing many hats.” Think of all-around athlete for this position who grew from a Product Marketing or Demand Generation background. What would be his/ her objectives?
To achieve these objectives, he/she needs to perform the following recurring activities on a daily / weekly / fortnightly basis:
In order to execute the activities outlined above, he/she needs to have the following characteristics and skills
Wondering about our marketing team? You are not alone in this battle. We have some awesome marketing team members and help from an external agency (for content marketing etc). If interested, Please share your updated profile along with CTC details |
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| Send Resumes to | girish.expertiz@gmail.com sbharathwajan.expertiz@gmail.com |