Job Description

• Create the communication strategy for an advertising campaign which includes targeting the right audience, as well as setting the tone and message of the campaign
• Write the formal brief and provide the ideal environment for creative development.
•  Combine market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers.
• Work closely with the local office account teams and managing directors to identify business development opportunities.
• Liaising with clients to identify specific business problems and develop ideas;
• Gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share.
• Finding an 'angle' on a specific product or service on which to base an advertising campaign;
•  Researching the product or service to be advertised, which may involve gaining technical or specific knowledge;
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
• Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
• Project management of website development, digital campaigns, search and online advertising campaigns and email marketing programs, as well as making recommendations regarding emerging digital and new technologies.
• Ideate innovative ideas that bridge web, mobile, creative and digital media and provide solutions to drive growth opportunities
• Maintain social media and other digital campaigns

Job specifications:

•  Bachelor's / Masters degree in advertising or a closely related field
•  Min  7-  8 years of relevant experience in account planning with agencies of  repute
•  Strong body of strategy oriented work portfolio
•  Strong knowledge of brand positioning and industry trends
•  Deep understanding and familiarity with technology and technology trend
•  Must be able to handle numerous projects at one time and meet fast  turnaround      deadlines
•  Ability to track results and ROI.
•  Superior written and verbal communications skills
•  Advanced organizational skills
•  Knowledge of the "Creative Brief" process
•  Team player, collaborative