Designation: Executive – Media Planning(Digital)
Location: Chennai
Job Responsibilities:
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Suggest ways to maximise returns on advertising and promotional activities across different digital media channels
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Possess in-depth experience in media campaign planning & data analysis
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Gather and organize information to help with decision-making regarding media placement, campaign length, featured products and services, technical details etc.
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Ensure that a client’s needs are being met and concerns are addressed
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Should be ready to answer questions, explain strategy and provide status updates.
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Should stay up to date with new advances in search, social & display advertising and the competitive landscape
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To ensure the success of all clients advertising campaigns by monitoring and evaluating the ads performance, and provide progress reports to determine the return on investment of the campaign.
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Armed with this critical analysis, execute strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
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Strategize the most effective campaigns employing a winning combination of various digital mediums
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Specialize in understanding how people relate to advertising content based on location, setting, and means. gather information about marketing practices of competitors
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Prepare advertising budgets, calendars, fortnightly/monthly reports and project schedules
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Meet with respective teams during strategy sessions, recommend revisions according to the client’s needs and preferences
Knowledge/Skills required:
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Experience in managing paid search campaigns
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Self -learner with a passion for digital advertising.
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Strong understanding of performance advertising, conversion, and online customer acquisition.
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Ability to manage multiple projects simultaneously, work within a strategic team, and other departments.
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Excellent verbal and written skills
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3+ years of international experience in online advertising campaign program management, optimization and analytics
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Experience with customer segmentation & targeting techniques
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Strong organizational and analytical skills, strong aptitude for determining the optimal way to position and grow product market adoption
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Capability to work effectively under pressure
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Good interpersonal, negotiation and communication skills, for liaising with colleagues
Please let me know if you would be interested
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