Our client is a well funded product development startup firm in the m-commerce space. Besides receiving seed funding, it is also self-invested by its co-founders who are serial entrepreneurs. They've built and sold 4 other companies in the past.
our client helps individuals and businesses in having a mobile commerce platform up and running within 1 day, using their product. They've partnered with 100s of e-commerce companies and offer their product. Amazon, BigCommerce, Yahoo, Shopify (www.shopify.com) and Zepo (www.zepo.in) are some of the e-commerce firms they've partnered with.
Responsibilities
- Take ownership of Funnel Marketing and be responsible for KPIs
- Initiate activities that will expand the funnel 100x and increase conversion rate of paid signups
- Enhance brand through thought leadership
- Maintain a near real-time dashboard of the funnel KPIs across different channels
- Manage and allocate the marketing budget to drive maximum RoI
- Work collaboratively with sales, product dev and strategy teams to give direction and be fully aligned
Ideal candidate profile
- Experience in building a team from scratch at a B2B/SaaS company
- Proven record of having driven exponential growth through inbound marketing
- At least 5 years of Digital Marketing experience and 2-3 years of relevant industry experience
- Hands on experience (or experience managing resources/agencies) in PPC, Influencer Relations, Email marketing, SEO, Content Marketing and Social Media
- Savvy with tools and principles of deep analytics, conversion optimization, marketing automation and A/B testing
- Deep understanding of customer journey from landing page to sign ups to onboarding
- Broad understanding of digital PR
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