Our client is a multi award-winning full service agency in the realm of Tech enabled, experiential, digital & Interactive marketing.
Their forte lies in the seamless convergence of consumer engagement offline and online. We Provide a comprehensive range of integrated solutions seamlessly converging strategy, creativity, consumer insight, Engagement design and technology to deliver measurable results for brands.
They addresses the consumer engagement space holistically, Social and on ground the two mediums complement each other and used in an integrated manner double the value for a client. They are bullish on results!
Their Strategists are on the Jury panel of the largest global awards in Activations for 5 + years! Powered by the leading professionals in the business, our solutions are at par with the best across 35 countries and the largest brands in the world! Our 7 P’s in quality management make for smart activations!
Headquartered in Delhi, the company’s business network extends to Mumbai, Bangalore, Hyderabad, Kolkata and Chennai in India, with an international associate offices in the Thailand, Singapore, Malaysia, Hong Kong, UAE, Uzbekistan, South Africa, Australia, Srilanka, Europe, USA, & China. Our India Execution network extends to over 2300 towns and cities across all the Indian States.
Designation: AVP- Digital Strategy & Insights
Location: Delhi
Exp: 8-11 yrs
Candidate Profile
We're looking for someone who has actually been in the weeds and trafficked campaigns, implicitly understands tagging, tracking and the technical aspects of the digital channel. Has a stellar reputation among employees they have managed, not just clients and their own direct reports.
This is very important-we want someone who is role model material: fair, levelheaded and inspiring. Open-minded, curious and passionate about digital.
If you describe yourself as strategically minded, organized beyond belief and passionate about digging into the heart of clients’ business needs, while building a digital footprint ground up then you just might be our chief digital strategist.
Role:
The AVP Digital Strategy & Insights will provide vision and leadership to our expanding digital media teams as they deliver products and services for clients while supporting agency vision. Supervise the development of strategic channel and media approaches that meet client objectives and drive measurable results. The AVP is a visionary leader who 'connects the dots' around business and consumer insights, and articulates digital concepts and solutions in a clear and compelling way to clients.
Collaborate with senior level creative and account folks on various accounts. Identify new media offerings based on the digital marketplace and client parameters. Provide a holistic viewpoint in order to optimize across channels. Manage strategic senior-level relationships for our largest clients and helping to guide them with knowledge and solutions appropriate to their businesses, industries and trends. Participate in new business development opportunities in conjunction with analytics and brand planning teams, including creation of pitch materials, presentations, research and insights, valuation and business case development, process optimization, digital roadmap development and other modules depending on client needs.
Responsibilities:
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Perform detailed evaluation of client business environment including customer needs, capabilities, and competitive realities to identify unique market opportunities and threats
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Develop and drive digital vision for brands, create next generation Digital strategy and roadmaps, conduct competitive analysis and benchmarking, and digital KPIs
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Lead and drive pitches which add to the business acquisition process for digitally led accounts
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Drive and coordinate integration of digital campaign strategy across all channels
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Partner with creative, technology, analytics and account management teams to ensure successful project handoff and work is appropriately positioned for long-term success
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Direct client reporting and strategic planning based on statistical information
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Develop and manage third party vendors or contractors required to provide products or services to meet the department's delivery mandates
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Keep abreast of developments within the client’s industry and digital landscape
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Be responsible for actual deliveries and high quality ROI in implementation of client campaign via a closely knit team.
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