Job Description:
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Create the communication strategy for an advertising campaign which includes targeting the right audience, as well as setting the tone and message of the campaign
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Write the formal brief and provide the ideal environment for creative development.
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Combine market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers.
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Work closely with the local office account teams and managing directors to identify business development opportunities.
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Liaising with clients to identify specific business problems and develop ideas;
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Gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share
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Finding an 'angle' on a specific product or service on which to base an advertising campaign;
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Researching the product or service to be advertised, which may involve gaining technical or specific knowledge;
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Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
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Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
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Project management of website development, digital campaigns, search and online advertising campaigns and email marketing programs, as well as making recommendations regarding emerging digital and new technologies.
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Ideate innovative ideas that bridge web, mobile, creative and digital media and provide solutions to drive growth opportunities
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Maintain social media and other digital campaigns
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Bachelor's / Masters degree in advertising or a closely related field
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Min 8 years of relevant experience in account planning with agencies of repute
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Strong body of strategy oriented work portfolio
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Strong knowledge of brand positioning and industry trends
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Deep understanding and familiarity with technology and technology trend
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Must be able to handle numerous projects at one time and meet fast turnaround deadlines
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Ability to track results and ROI
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Superior written and verbal communications skills
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Advanced organizational skills
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Knowledge of the "Creative Brief" process
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Team player, collaborative
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If interested, Please share your updated profile along with CTC details
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